Mr. M P Satish Babu, aged 63 years by qualification is a Bachelor of Business Management (B.B.M) and has completed intermediate stage of I.C.W.A.I. The pursuit of opportunity in business compelled him to join the family business of poultry medicine, feed distribution and egg production in the early 1980s which was started by his father in 1965 thus gaining the core knowledge of all aspects of the business and its values. He has a rich 42 years of experience in the egg production industry. He has also been the Zonal Chairman of NECC, the premier industry body for layer farming in India for nearly 2 decades. He is well known among layer poultry circles in India for his contribution to the industry and has played a prominent role in representing the Layer poultry industry at various forums and delegations. His entrepreneurial vision has led him to restructure the unorganized family poultry farming business of nearly six decades into an organized setup eventually resulting in the formation of M/s Ashraya Farm which is among the largest layer poultry farms in Karnataka.